Over the past decade, the technological evolution has birthed multiple new career paths. The technology infrastructure like social media did not exist until quite recently and the world is settling into a new and exciting era. While the future is difficult to predict, focusing on a career in communications is definitely a strategic choice. Communication, with all its digital and non-digital variations, will most likely be one of the most important skills in the future. Whether you are heading for the business world, the public sector or a job in media, communication is the key.
What educational possibilities are there?
A Bachelor in communication is a really good choice for your future career. It gives you a broad knowledge of the field, whilst also offering specific subject competence. This enables you to enter the job market easily directly after you have finished your studies. Gaining a broad understanding of the dynamics of communication is important as we do not know what the “next big thing” is going to be. Google and Facebook are two examples of game-changing additions to our technological system. They both require specific knowledge on how to use them to your advantage, as a marketing tool. A qualification in communication will give you a head start.
The importance of communication and digital marketing
Along with communication, the need for digital marketing skills in this era is unrivalled. Even small companies need to be able to use the Internet for marketing their services and promoting their products. The need for expertise in this field will not expire in the near future. The internet is here to stay and so is the need for the skill sets you will learn. Good communications will always be needed to cut through the noise, in a world where we are flooded with information on a daily basis. A bachelor in communication and marketing is just the education you need to help you compete in this digital age.