The Story Behind the Brand

Human beings tell stories. That’s what they do. Long ago at the dawn of time, …

Identifying Brand Advocates

Before they can be nurtured, brand advocates must first be identified. There are various ways …

Nurturing Brand Advocates

Having been identified, brand advocates must be nurtured. Accept that this is going to take …

How Not to Lose a Customer

Everyone loses customers from time to time. The company that never lost a single customer …

The Change In Marketing Cultures In The 21st Century

Many people and marketing agencies claim to have invented the concept of Brand nurturing. This …

Brand Promises and Brand Perceptions

Brand Promises In one sense, a brand is simply the name of the product. In …

Brand Expectations and Their Effect on Brand Nurturing

Another page deals with Brand Promise, and it should never be forgotten that promises create …

The Importance of Brand Advocates

There’s an idea about selling that is very popular, very widespread – and simply wrong. …